In Brief

PLMA 2011: A meeting with the giants of the foreign brands

CMJ, hankered for many years in the Boulangerie-Patisserie sector of all the major French distribution brands, decided to go and discover other cultures during the PLMA in Amsterdam.

This exhibition was our platform to test the French offer against the other businesses dealing with the large retailers from abroad.

Our first steps alongside the giants weren’t easy: in France, but also in Belgium, we are extremely lucky to find a large offer of handmade products on our supermarkets boulangerie shelves. Our European neighbours however, do not have such a variety.

Nevertheless, our biscuits didn’t go unnoticed, and more particularly, the Oreillettes whose crispiness awoke the pleasure of the visitors. With a move towards better taste, higher quality and greater originality, there is no doubt that our flavours of days gone by will soon delight the European customers of tomorrow!